Amazon started a campaign low cost online storefronts featuring electronics, clothing and other items priced under $20, in an effort to compete with discount retailers who are increasingly encroaching on the e-commerce giant’s turf.

In a blog post published Wednesday, the company said the new Amazon Haul store will mostly feature items costing less than $10 and will offer free delivery on orders over $25. Amazon plans to ship products to U.S. customers from a warehouse it operates in China, according to documents the company provides to sellers. Amazon says Shipping orders can arrive in one to two weeks.

Many of the items available in the store window Wednesday were similar to the types of items typically found in the store. Shein and TemuChina-based e-commerce platforms that have increased in popularity in recent years.

Shein’s main customers are young women who are attracted to the low-cost clothing sold on the site. Temu offers clothing, accessories, kitchen appliances and a wide range of other products for bargain-hungry shoppers.

Temu and Shein frequently face criticism environmental impact is an example of the ultra-fast fashion business model followed by the two companies. They have also faced scrutiny on other issues from lawmakers and regulators in the U.S. and abroad. products on their own platforms.

Amazon’s new storefront, available only on its shopping app and mobile website, features unbranded items like a phone case and hairbrush selling for $2.99 ​​and a sleeveless dress selling for $14.99. The company is trying to promote its value message with banners on its page advertising “crazy low prices” and activewear that “won’t break the bank.”

“Finding great products at ultra-low prices is important to customers, and we continue to explore ways we can work with our affiliates to offer products at ultra-low prices,” said Dharmesh Mehta, vice president of Amazon’s Worldwide Affiliate Services. , he said in a statement. “It is early days for this experience, and we will continue to listen to our customers as we develop and expand the experience in the coming weeks and months.”

Of course, importing goods from China may soon become more expensive for Amazon. In September, the Biden administration said: collapse Selling cheap products from China, a move designed to reduce U.S. dependence on Beijing, could also trigger higher prices for U.S. consumers who flock to Shein and Temu. President-elect Donald Trump also made a suggestion. 60 percent customs duty on goods coming from China.

Amazon announced another news this week.

The company said it would shut down its free, ad-supported streaming service Freevee and consolidate content under Prime Video. features ads For Prime members who refuse to pay extra to avoid these.

Seattle-based technology company On Wednesday, he confirmed that Freevee would be phased out in the coming weeks; He stated that the goal of this move was to “give customers a simpler viewing experience.” All Freevee content currently streaming on Prime Video The company said there will be a “Watch Free” label so both Prime and non-Prime members can easily see what’s free.

“There will be no changes to the content available to Prime members, and a broad offering of free streaming content will still be available to non-Prime members,” an Amazon spokesperson said in a statement.