close
close

Semainede4jours

Real-time news, timeless knowledge

Chipotle says it serves customers “consistent and generous portions” after online complaints
bigrus

Chipotle says it serves customers “consistent and generous portions” after online complaints

After receiving numerous customer complaints on social media inadequate portion sizesChipotle has since confirmed that it offers “consistent and generous portions” and prioritizes consumer needs.

Chipotle’s interim CEO Scott Boatwright told analysts Tuesday that the company is making good on its promise to offer more filling portions. Former Chipotle chairman and CEO in July Brian Niccol The person, who is now at Starbucks, said the complaints forced the company to re-emphasize “training and coaching to make sure we’re making bowls and burritos the right way on a consistent basis.” He added that customers “expect this now more than ever” and that the company is “committed to making this investment.”

According to Chipotle third quarter earnings reportTotal revenue was $2.8 billion, up 13% from last year’s third quarter. The company said the increase was due to new restaurant openings and an overall increase in comparable restaurant sales. Chipotle has opened 86 new company-operated restaurants, including 73 Chipotlane, as well as an internationally licensed restaurant.

Food, beverage and packaging costs have increased due to inflation, which has affected many key ingredients, especially avocados and dairy products. The higher costs were also due to greater use of ingredients, as Chipotle “focused on providing consistent and generous portions” and introduced a new limited-time-only protein option. Smoked Brisket. Chipotle said the increase was “partially offset by the impact of menu price increases in the prior year.”

Despite the increase in costs, Boatwright said Chipotle is committed to offering generous portions to its customers.

“We know that marketing is our core capital in the organization,” Boatwright said Tuesday. “We are committed to making sure we serve the correct portion to every guest who enters the building.”

“We have seen strong improvement even through our social channels… Now it is the opposite of what we saw at the beginning of the year; People are sharing big burritos, big bowls, and they’re really excited to share their portions from the Chipotle brand. he added.

Jack Hartung, Chipotle’s former CFO, has been named president of strategy, finance and supply chain. he told Bloomberg In July, Chipotle customers would receive two large scoops of rice and four ounces of meat. The increase in portions would cost the company an extra $50 million, Hartung said.

Chipotle decided solves portion size problems After the company was rocked by allegations of “downsizing” online. Social media star and food critic in May Keith Lee He complained about the lack of chicken in the burrito bowl, saying Chipotle’s “portions are too small.”


Want more great food posts and recipes? Subscribe Salon Food’s newsletterBite.


“This is unusual for me, but I loved Chipotle,” Lee said in a review published May 3. “In my opinion, Chipotle hasn’t been able to do the same lately. Is it still like that or has something changed? I really want to know that.”

Soon some customers began filming Chipotle employees preparing their meals and walking out mid-order if the portions seemed too small for their liking. Rumors claimed that customers who filmed Chipotle workers would automatically receive larger portions per company protocol. Although several people who tested the “hack” said they got more food, Chipotle quickly shut down the misinformation, saying the “hack” was misleading.

Laurie Schalow, Chipotle’s chief corporate affairs officer and food safety officer, told Forbes and NBC’s Today that the company never instructed employees to give more food to customers who were filming. Schalow told Forbes that “there have been no changes to our portion sizes and we have reinforced proper portioning with our employees.” The company maintained that it never reduced portion sizes. Chipotle explained that its meals have always been “fully customizable,” meaning customers can “voice out or digitally select the portions they want while choosing from a list of real ingredients.”

Read more

About Chipotle: