(PRESS BUREAU) With so many personal care and beauty brands on the market, it becomes critical for marketers to understand how their brands resonate and capture the attention of young people who will become the world’s wage earners and consumers in a few years. Tomorrow.

With this in mind, the 2024 Sunday Times GenNext Survey has revealed the top 10 finalists in x categories, providing insight into which brands SA’s young people love. Category winners will be announced at the highly anticipated Sunday Times GenNext Awards, which will take place in Johannesburg on 18 November.

The annual Sunday Times GenNext Survey, now in its twentieth year, is conducted by Yellowwood and is considered the leading barometer of what South Africa’s youth find trending and inspiring. The survey, conducted with 7,200 young people aged between 8 and 24, provides information valued by brand management and advertising and marketing professionals.

The beauty category finalists are, in alphabetical order:

The Coolest Women’s Deodorants finalists: Avon, Dove, Garnier, Mitchum, Nivea, Oh So Heavenly, Play Girl, Shield, Shower to Shower and Yardley.

The Coolest Men’s Deodorants finalists: Axe, Diesel, Dove, Hugo Boss, Mitchum, Nivea, Old Spice, Playboy, Shield and Status.

The Coolest Feminine Hygiene Products finalists: Daima, Avon, Femagene, GynaGuard, Kotex, Libresse, Lil-lets and StayFree.

The Greatest Hair Care Products finalists: Black Chic, Dark & ​​Lovely, Dove, Easy Waves, L’Oreal, Organics Hair Care, Revlon, Sof’nFree, Sta-Sof-Fro and TRESemmé.

The Coolest Makeup Brands finalists: Avon, Black Opal, Fenty Beauty, Inuka, L’Oreal, MAC, Maybelline, Nivea, Pond’s and Revlon.

The Greatest Skin Care Products finalists: Avon, Dawn, Dove, Garnier, Gentle Magic, Ingram’s, L’Oreal, Nivea, Oh So Heavenly and Vaseline.

Cool Shower Gel finalists: Dettol, Dove, Lifebouy, Lux, Nivea, Oh So Heavenly, Protex, Sanex, Satiskin and shower to shower.

The Coolest Soap Molds finalists: Dettol, Dove Baby Bar, Dove Beauty Bar, Gentle Magic, Johnson & Johnson, Lifebouy, Lux, Oh So Heavenly Soap, Protex and Sunlight Bar Soap.

The Sunday Times GenNext Survey covers 69 categories, from the ‘coolest’ coffee shops to telecoms, from cold drinks to insurance products, entertainment and sport and everything in between.

The results of the 2024 Sunday Times GenNext Survey will be published in the Sunday Times on 24 November 2024.

To purchase tickets to attend the Sunday Times GenNext Awards, visit: