India’s alcoholic beverages market has been changing rapidly in recent years. India’s love for different types of beverages has increased as more people have higher incomes, moved to cities and developed new tastes. Young people, in particular, are seeking new experiences by trying a variety of drinks that go beyond traditional preferences. Here’s a look at the drinks gaining popularity in India right now and why people love them.
Today’s Indian consumers are exploring a wide range of spirits, from classic favorites to modern, innovative options. Premiumization is a major trend as more people are willing to pay for higher quality and unique tastes. This is especially true in urban centres, where consumers are eager to try alcoholic beverages that offer something new.

Gin, whiskey, tequila, rum and flavored vodkas lead this developing market. The demand for these spirits shows that Indian drinkers are increasingly curious and open to trying what’s in their glasses.

Let’s take a closer look at each of these trending spirits:
Chinese: Gin has made a huge comeback in India. While gin has a long history here, it has become popular again thanks to its fresh, herbal flavors and ease of mixing into cocktails. Indian consumers, especially in cities, love trying new flavors and gin is perfect for this. Not just imported brands; Local distilleries also produce their own high-quality gins, adding unique ingredients to suit the Indian palate. This trend aligns with what’s happening around the world as more people seek out drinks that offer a special experience.

Vodka: Vodka has always been a popular drink in India, but recently it has found a new life, especially among the youth. The rise of flavored vodkas has re-energized the spirit, offering options like fruity, spicy, and even herbal flavors. Vodka’s ability to blend seamlessly with different mixers makes it a favorite at parties and gatherings. This indicates a shift in the drinking propensity of young Indians; They want something easy to taste but still full of flavor.

Tequila and Mezcal: Tequila and more recently mezcal have become popular choices among young consumers in India. These agave-based spirits have a distinctive taste and an interesting story behind their production, appealing to a generation that values ​​originality. As more bars and restaurants add tequila and mezcal to their menus, Indian drinkers are learning to enjoy these spirits beyond just shots; They enjoy it in cocktails or even sip it slowly to savor the flavor.
Whiskey: Whiskey has always held a special place in India, but there is a new interest in premium options. Both international brands and locally produced whiskeys offer high-quality options that meet the demand for richer, more complex flavors. Indian malts, in particular, are becoming popular by combining local ingredients with traditional methods. This newfound love for homegrown whiskey shows that Indian drinkers value quality and take pride in products that reflect their heritage while also appealing to a global audience.

RUM: Rum has long been loved in India, but now it is experiencing a revival, especially among those who like to explore new flavours. Craft rums and spiced rums are bringing new excitement to this category, offering more depth and complexity than before. Spiced rums, in particular, have become popular because they add extra layers of flavor that are perfect for both sipping and mixing. This resurgence of rum is part of a larger trend; many people are rediscovering traditional drinks with a modern twist.

As more Indians move to cities and their incomes rise, they have greater access to quality spirits and are willing to spend more for a better drinking experience. Exposure to global trends through travel and social media has opened the door to a world full of new options. Today’s Indian consumers want variety and like to try drinks that suit their lifestyle and personality. This change means people are moving away from the familiar and embracing a wider range of spirits.

Looking ahead, several trends are likely to further shape the market. Low-alcohol drinks and ready-to-drink (RTD) cocktails are becoming popular, especially among young people who want something quick and easy to drink. These drinks offer the convenience of cocktails without the need for a bartender. There is also a growing interest in sustainable practices, with consumers looking for brands that use environmentally friendly packaging and ethical sourcing. It is clear that Indian drinkers are becoming more careful about what they choose, focusing on quality, convenience and being environmentally conscious. India’s spirits scene is evolving in exciting ways, blending tradition with new trends and a global perspective. As these changes continue, it is clear that India is becoming a major player in the world of alcoholic beverages. It’s an exciting time for anyone who loves exploring what the world of drinks has to offer.
Contributed by: Mattia Antonio Cianca, Co-Founder and Vice President, Indian Sommeliers Association
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