Southern Thanksgiving is definitely about food; partiesshow stopper networkand an ever-expanding collection sweets— but more importantly, it’s about family and tradition. For our family, this was an annual trip to the mountains of Western North Carolina; here we would gather pieces of greenery for a tablescape from the land my great-grandfather once farmed. We enjoyed the pies my mother brought from Tennessee and shared around the table the things we were most grateful for.

North Carolina-based Butterball Garner wants to continue these conversations to encourage connection and empathy this Thanksgiving season. The beloved turkey brand recently announced a new partnership with StoryCorps Studios (an offshoot of the national nonprofit StoryCorps). This partnership is “dedicated to helping people believe in each other by illuminating the humanity and possibilities within all of us, one story at a time.” press release shared. Two brands are launching together National Thanksgiving Archive– A compilation of Thanksgiving speeches from Southerners from around the country We are invited to contribute.

You can visit starting from November 1st. storycorps.org recording a conversation with a loved one about all things Thanksgiving – memories of holidays past, favorite family traditionsfunny stories about the time you deep fried a turkey or classic recipes Your holiday wouldn’t be complete without it.

As part of this archive, StoryCorps says, Southerners will even have the option to share their recordings with the American Folklife Center at the Library of Congress (the largest single collection of human voices ever assembled). If you’re not sure what to talk about, don’t worry; National Thanksgiving Archive website It has recording tips and conversation prompts to preserve your family’s precious memories.

“Despite all the incredible ways that Thanksgiving traditionally brings people together, we recognize it has been a difficult year,” said Christa Leupen, Butterball’s director of purpose. “So we saw a unique opportunity to partner with StoryCorps Studios to create this archive that will remind us of the conversations, memories, and traditions that can bring us together, even when we no longer feel apart. “This is another example of Butterball’s commitment to helping people pass on the love.”

This November, let your Thanksgiving be a day of gratitude, family, and connection rather than a day filled with stress over small details. And if you need turkey tips, the Butterball Turkey-Talk Line is already open for the season at 1-800-BUTTERBALL and ready to help first-time hosts and seasoned Thanksgiving pros alike. (In fact, they’ve had millions talking about turkey crashes since their launch in November 1981!)

Even better: Southern turkey brand just announced a new frozen cook bird to reduce prep time and stress.

Well pay attention to the menu so you have more time to create new memories this holiday season and preserve them for generations to come.