In the statement, it was stated that the three-day Beauty World Middle East trade fair opened its doors in Dubai on Monday and this year, 16 participants from Pakistan participated under the auspices of the Trade Development Authority of Pakistan (TDAP).

Beauty World Middle East, a leading platform for professionals in the beauty industry to engage and discover global trends, hosts over 1,800 exhibitors from 60 countries.

According to details, Pakistani companies are displaying a wide range of products across various categories including hair, cosmetics and skin care, fragrance compounds and perfumery, machinery and personal care and hygiene at Zabeel Hall 2.

Pakistan’s Envoy to the United Arab Emirates (UAE), Ambassador Faisal Niaz Tirmidhi, visited the Pakistan pavilion and praised the participants for offering “innovative and high-quality products to the Gulf Cooperation Council region”.

In the statement made by the Consulate General of Pakistan in Dubai, Tirmidhi said, “The participation of Pakistani companies in Beauty World Middle East 2024 is an important step in promoting Pakistan’s beauty and personal care products on a global scale.”

Earlier, His Excellency Hussain Muhammad, Consul General of Pakistan, inaugurated the Pakistan pavilion at the exhibition.

He emphasized that the event enables Pakistani businessmen to introduce competitive products to the global market, promote exports and attract international investments.

in 2023 A total of 36 exhibitors from Pakistan were exhibited showcased its products at the fair.

TDAP’s facilitation also includes subsidized stalls allowing Pakistani exhibitors to leverage the high-profile platform for international support.

The show will continue at the Dubai World Trade Center until October 30.