“No matter your budget, we have something to offer,” a Walmart spokesperson said. “This can make people really take pride in what they put on their table, whether it’s food-wise, clothing-wise, beauty-wise, in terms of the makeup they buy.”

Some of the things Walmart does best in the world of scammers are household items. Social media influencers are sharing their best finds at the discount retailer, which looks almost identical to inspiring brands like Pottery Barn and Crate & Barrel. Take, for example, the Edgewood Chair, which sells for $1,049 at Pottery Barn. One TikTok user shared that you can snag something similar at Walmart for just $139.

“To attract wealthier customers, Walmart has also introduced some premium product lines, such as its new premium home brand, Bettergoods.” Greg Zakowicza senior e-commerce specialist on a marketing automation platform omnisendsaid Luck. Bettergoods is where customers find many similar products from more expensive brands. “They have also invested heavily in recent years to remodel their stores, improving lighting and placing a greater emphasis on high-end products on their shelves.”

The Walmart spokesperson added that the company’s clothing department was also successful, highlighting Walmart’s collaboration with fashion designer Brandon Maxwell. A specific example of a popular Walmart dupe was the Scoop jackets and coats, which retail for about $60. They are replicas of Max Mara clothes that sell for thousands of dollars.

“These products look pretty incredible and are really well priced,” a Walmart spokesperson said.

Walmart and Target are known for their supermarket appeal, where you can buy everything from clothing to groceries to household items. However, Target generally appeals to a slightly more affluent demographic. Prices are slightly more expensive than Walmart.

But now that Walmart sees a growing customer demographic of people making more than $100,000 a year, it begs the question of how it differentiates itself from Target and whether Target should be worried.

“While Walmart has made significant gains among wealthier shoppers, it’s not necessarily outpacing Target,” Zakowicz said. “Walmart’s core business still lies in low-income households, so that shouldn’t change unless they completely change their strategy.”

Additionally, experts said Walmart’s appeal to low prices is still enough to differentiate it from Target, especially during an inflationary period.

Walmart’s success with the wealthy is “the perfect storm of economic anxiety and strategic transformation,” Vahdat said. “When even the wealthy seek ‘smart spending,’ Walmart’s expanded offerings make it both practical and surprisingly desirable.”

Of course, Target is also performing well financially, seeing second-quarter sales rise 2% and is expected to report third-quarter results on Wednesday thanks to growth in several sales categories.

Target Corp. “At the same time, we have witnessed improving trends in our discretionary categories, particularly apparel, and we see continued strength in beauty,” president and CEO Brian Cornell said in a statement announcing the company’s second-quarter earnings.

Retail and e-commerce experts also said these are categories where Target outperforms Walmart, including apparel and beauty.

“Target has invested heavily in creating stylish, high-quality clothing that appeals to fashion-conscious shoppers, whereas Walmart’s clothing division, while evolving, is not yet a direct competitor,” said founder Mario Sarceno. Founders Public Relationssaid Luck.

Target did not immediately respond to a request for comment Luck.

This story first appeared on: Fortune.com