• Most of Carnival Cruise Line’s guests are millennials amid a push for new, younger customers.
• I spent four nights in the new one Firenze Carnival Ship in May.
• Its amenities, itineraries and fares provide insight into how the company attracts young cruisers.

When you go somewhere carnival tripYou’re more likely to see your millennial co-worker than your older next-door neighbor.

Forget any preconceived notions you might have about the age of cruise enthusiasts (no, they’re not all retired). Carnival Company The cruise giant is on the hunt for new, younger travelers — so much so that the third quarter of 2024 saw a 17% increase in cruise ship numbers for the first time over the same period in 2023, Josh Weinstein, president and CEO of the cruise giant, told analysts late. September.

Amid this advancement, the majority of the cruise line’s guests are now millennials, with their average age around 41, Carnival Corp’s CFO David Bernstein told analysts. That’s five years younger than the average age of cruise lines in the industry. trade group Cruise Lines International Association.

A look at its newest ship, the six-month-old ship Firenze CarnivalIt may explain why the cruise line has been successful among millennials.