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On today’s agenda:

But first: Takeaways from a big week in Big Tech.

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All about Artificial Intelligence, all the time

Big Tech’s trillion-dollar giants reported earnings this week, beating forecasts and investing billions of dollars in artificial intelligence. Big winners: Those who can signal a strong return on this investment.

Alphabet

Google’s cloud business benefited from the adoption of AI and recorded a 35% year-over-year increase in revenues. CEO Sundar Pichai said that it accounts for more than a quarter of the company’s revenues. new code is now generated by artificial intelligence. Its core advertising business has remained strong despite increasing competition from: OpenAI, redditand more.

Amazon

Retail and cloud giant shattered expectations stock is rising on Friday. Also benefited Adoption of artificial intelligenceCloud unit AWS recorded a 19% increase in revenues. Strong performance at retail where executives say customers are shopping buying cheaper products in higher volumesand a sharp focus on cost control caused investors to cheer.

Apple

Apple beat revenue and profit forecasts in general but a Annual decline in income in China It stunned investors. All eyes are now on the iPhone 16 and whether it is new or not Apple Intelligence features Help sell juice.

Meta

meta rhythm predictionsHowever, user growth was below expectations. Mark Zuckerberg promised Keep spending on AI and I stretched Meta’s giant body Nvidia H100 chipset.

Microsoft

Microsoft also beat the predictionsbut concerns about capacity limitations in artificial intelligence and its yield investment in space It caused the technology giant’s shares to decline throughout the week.

Inside “Rodeo Project”

As Tesla prepares for the future of autonomous vehicles, it is relying on an expert group of test drivers who are part of what is known internally as “Project Rodeo.”

BI spoke with nine test drivers who described sometimes dangerous scenarios and risks of crashes when testing unreleased software.

Here’s what they said.

Rethinking corporate careers

Climbing the corporate ladder was once a cornerstone of the American dream. 42% of Americans now say they don’t even want a promotion, according to a survey from global HR consultancy Randstad.

This is higher than countries known to be more chill about business, such as Italy, Spain and New Zealand. The anti-progressive shift left bosses scratching their heads. What if promotions don’t motivate workers?

Packaging the corporate ladder.

Disappearing technology freebies

Technology companies, which have been raising the bar on everything from exercise classes to laundry services for years, have begun to cut back on free gifts. This is part of a broader effort to reduce costs across the industry.

The generous bonus culture that once sought to subsidize almost anything has led to entitlement and rule-bending among some employees. In a new era of productivity and layoffs, tech workers need to get used to a new normal that’s not over-the-top.

Use it, don’t abuse it.

Pacific theater practice tour

As tensions rise in the Indo-Pacific region, the U.S. Army is training warriors to fight in the event of a conflict with China.

BI’s Graham Flanagan spent two weeks in Hawaii documenting the Army’s $16 million war games exercise spanning the island chain.

Watch the documentary here.

This week’s quote:

“We were appalled to hear your data-free statement regarding Amazon’s 5-day in-office tenure policy.”

— Amazon employees, in a signed letter to AWS CEO Matt Garman protested his return to office comments.

More of this week’s top reads: