Ola Electric sold over 50,000 units and registered 41,605 units (as per Vahan data) in October 2024, cementing its market leadership in the electric two-wheeler segment.

Ola reported 74 percent year-on-year growth in registrations in October 2024 compared to the same month last year. The company said it has a consolidated market share of 30 per cent and is a major player in the two-wheeler electric vehicle segment in India.

A spokesperson for Ola Electric Mobility Limited said: “The festive season has been really strong for us, thanks to our broad portfolio, increase in consumer demand and strengthening of our sales network across India. We have witnessed a rise in EV adoption, especially in Tier 2 and 3 markets, and we expect this positive growth to continue in the coming months.” We are sure that it will continue to increase.”

The latest figures are encouraging amid a lot of criticism of the company’s products on social media following an online spat between CEO Bhavish Aggarwal and comedian Kunal Kamra over alleged poor after-sales and customer service.

Last month, the Ministry of Consumer Affairs launched an investigation into Ola Electric’s claim that it had resolved 99 per cent of more than 10,000 customer complaints regarding its electric scooters. This investigation follows a show-cause notice by the Central Consumer Protection Authority (CCPA) earlier this month, triggered by a spate of complaints about Ola’s after-sales services.

Service center queue

According to a PTI report, Ola Electric has increased its service capacity by over 30 per cent to increase after-sales support across the country to address reports of backlogs and high demand straining the company’s service resources.

The company added more than 50 service centers nationwide and hired more than 500 technicians to support service support at both new and existing centers.

The PTI report quoted a senior executive from Ola Electric as saying that the latest expansion has already helped clear around two-thirds of the existing service backlog, while the rest is expected to be resolved in the coming weeks.

The company recently announced a number of initiatives to improve the after-sales and ownership experience. The company launched the #HyperService campaign to double its company-owned service network to 1,000 centers by December 2024.

Additionally, as part of the Network Partner Program, the company will add 10,000 partners across sales and service by the end of 2025. The company also announced the EV Service Training Program with an aim to train 1 lakh third-party mechanics to do every repair. EV ready everywhere in India.

Ola product portfolio

Ola Electric offers an extensive S1 portfolio of six offerings at attractive price points that cater to customers with different range requirements. While the S1 Pro and S1 Air premium offerings are priced at Rs 1,34,999 and Rs 1,07,499 respectively, the mass market offerings include the S1 X portfolio (2 kWh, 3 kWh and 4 kWh) priced at Rs 74,999, Rs 87,999. and Rs 101,999 respectively.

At its annual ‘Sankalp’ event in August 2024, the company unveiled the new models comprising Roadster Announced the launch of the Roadster motorcycle series. Pro (8 kWh, 16 kWh). The motorcycles offer several segment-first technology and performance features with prices starting from Rs 74,999, Rs 1,04,999 and Rs 1,99,999 respectively.