Creating Loyalty

According to Intouch Insight, almost twice as many consumers aged 18-24 find it easier to personalize their meals online. Digital menu boards, kiosks, and AI-enhanced drive-thrus are channels that deliver the electronic experience modern customers are looking for.

To effectively reach their consumers, operators need to offer the right digital channels and experiences, such as digital menu boards, kiosks, and AI-enhanced drive-thrus.

Digital channels account for a large portion of brand revenue, but most restaurants lack the physical footprint to keep up with increased traffic. “In some cases, the speed and efficiency of advance ordering can be compromised,” says Beckett. Operators need to listen to their customers to ensure they invest in the right digital experiences; No two groups want the same thing. Partnering with companies like Intouch Insight can help fill in the gaps by providing data and answers through mystery shopping programs, surveys and audits to enable operators to connect with and understand their customers, regardless of their age.