Looks like someone took a wrong turn in Flavortown.

Two trucks full of 24,240 bottles Santo Tequila — the label co-owned by the celebrity chef Guy Fieri and former Van Halen frontman Sammy Hagar – went missing after a robbery in Laredo, Texas, last weekend.

It took 39 months to do all this tequilaAccording to the report, its value is 1 million dollars. PEOPLE.comHe talked to Fieri about the alcohol allocated.

“We worked hard,” Fieri said. “This is the best year we’ve had at Santo. We’ve got all this momentum and now everyone will buy whatever’s on the shelf.”

The Food Network star added that two trucks carrying 440 Santo cases were hijacked on November 9 or 10.

He and his “Red Rocker” partner only learned about the Shanghai trucks on Thursday.

Fieri said this comes at a terrible time: The holiday season is usually Santo’s busiest time.

Fieri said that “someone might be trying to break” the momentum Santo has gained in the market.

Getting not just one truck, but two, gave the goateed chief pause.

“So one is one. But now you have to have twice as many people to pull off a double robbery,” Fieri said. “Taking two trucks seems a lot riskier.”

Laredo police, Los Angeles Cargo Criminal Apprehension Team and a federal agency KargoNet According to the news source investigating the incident.

Fieri offered a $10,000 reward for information regarding the robbery.

“It’s like a movie,” he said. “Never in a million years did I think it would get this bad, but it’s real.”