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MILWAUKEE – For the sixth year in a row, the Deer District will transform into the Cheer District, presented by the We Energies Foundation.

The area will be transformed from Friday, November 15 until January 15.

Additionally, the City of Milwaukee’s Christmas Tree will be displayed in the Deer District for the third year in a row and will be lit by Milwaukee Mayor Cavalier Johnson during a ceremony on Thursday, December 5th.

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“We are delighted to brighten the holiday season for our friends and neighbors,” said Beth Straka, President of the We Energies Foundation. “Cheer District has become a special tradition for the We Energies Foundation and one of the many ways we help illuminate the communities we serve.”

City of Milwaukee Christmas Tree designer David Caruso’s Dynamic Events will produce the tree lighting ceremony with Johnson on Dec. 5. The City of Milwaukee Christmas Tree is the longest-standing official tree in the United States outside of New York City, and this year marks the 111th anniversary of the city’s tree.

“Our city is known for festivals and celebrations, and for over a century, the lighting of our Christmas tree has brought Milwaukee residents together,” Johnson said. “I am delighted that the great team of partners has come together once again to make the 2024 Christmas Tree lighting an unforgettable and spectacular event.”

On December 5, the City of Milwaukee Christmas Tree Lighting celebrations will begin with a DJ at 5 p.m., followed by a special performance by Guyton Entertainment. The tree lighting ceremony will take place at 6 p.m., with Johnson along with special guests Bango, Santa Claus and Comet, Vixen and Reindeer Dancer.

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1030 N. 6th St. at the Highland Building located at and 1215 N. 5th St. Free parking will be offered to participants at the 5th Street Parking Structure located at .

In addition to the City of Milwaukee Christmas Tree, the following events and entertainment will take place throughout the holiday season.

• B93.3’s letters to Santa’s mailbox
• Milwaukee Makers Market on November 23 at the Beer Garden from 11 a.m. to 4 p.m., featuring experienced crafters, artists, freelance designers and more
• Fireworks show at 20.00 on New Year’s Eve
• Hanukkah Menorah December 11-18
• More than 30 burning trees throughout the plaza surrounding Fiserv Forum

For more information on all upcoming events, visit: Deer Country website.