George Raveling is ready to share the wisdom he’s gained from his life on the basketball court.

Raveling, the Pac-8’s first Black head coach, chronicled his experiences and lessons with co-author, philosopher and longtime friend Ryan Holiday. What Were You Created For: Powerful Life Lessons from My Sports CareerDue out March 4, 2025 from Portfolio Books, an imprint of Penguin Random House.

The book with a foreword by the basketball star and entrepreneur michael jordanIt “blends the wisdom of a seasoned mentor with the transformative power of sports,” according to a press release from publisher Penguin Random House.

A well-known name in basketball, Raveling began playing at Villanova University and later served as head coach at Washington State University, the University of Iowa and the University of Southern California. He has served as Nike’s global basketball sports marketing director since retiring from coaching in 1994. He is also a co-founder along with Mike Lombardi. Daily AriesA newsletter sharing sports and organizational leadership lessons.

What were you created for? It begins “on the still segregated streets of Washington, DC,” where a young Raveling falls in love with “the still unpopular sport that would become his lifelong passion and platform for change,” according to the book’s synopsis.

From there, the book follows Raveling’s account of the March on Washington, where he was given an original copy of Martin Luther King Jr.’s “I Have a Dream” speech and convinced Jordan to work with Nike on the now-iconic Air. Jordan sneakers and the name that led the 1984 US Men’s Olympic team to the gold medal.

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This new book “stands shoulder to shoulder with Mitch Albom’s timeless classic, Tuesdays with Morrie,“The publisher promises it will serve as a “master class in living a life of purpose and potential.”

Jordan and Raveling have maintained a long relationship, starting with the Olympics-winning team in 1984. Jordan largely credited Raveling for his decision to work with Nike to create his iconic Air Jordans.

Holiday, known for her books Obstacle is the Way, Ego is the Enemy And The Daily Stoicadding a “unique dimension” to the book he created with his longtime friend. He said he was “honored to help tell his story,” the press release said.

“George Raveling was a role model to many and a mentor to a select few,” says Portfolio Publisher Adrian Zackheim. “We are now honored to give George’s wisdom the broad attention it so richly deserves.”

What Were You Created For: Powerful Life Lessons from My Sports Career It comes out March 4, 2025 and is available for pre-order wherever books are sold.