It is clear that Generation Z has an impact on app consumption. This generation, known as the “mobile-first generation”, 40% Curious about the Preferences of all mobile users around the world, we recently contacted the application intelligence firm shapesProviding an overview of the 50 most downloaded apps by Gen Z this year.

However, due to privacy rules, we were not able to obtain data for users between the ages of 13 and 17. The company only shared the total number of downloads for users between the ages of 18 and 24, and does not share this data because the data is limited to users in the United States. Provide a complete picture. Still, this gives us an idea of ​​the preferences of the older segments of this generation.

From popular e-commerce and social media platforms to photo editing tools, let’s take a closer look at the apps that resonate with this demographic in 2024.

According to data from iOS and Android users in the US, the most downloaded app from January to October was Temu, the popular online marketplace that offers almost any product you can think of at deeply discounted prices.

Gen Z young adults downloaded the app 41.98 million times; This shows that the wide range of affordable products is extremely attractive to this particular group. commitment to sustainability and the ongoing debate around fast fashion. Temu also relies on gamification strategies such as coupons, rewards and free gifts to motivate shoppers.

Unlike Temu, its rival Shein managed to achieve only 14.68 million new downloads. This figure does not necessarily reflect a decline in interest in the practice. Instead, it suggests that this specific demographic of young adults may have already installed it on their devices.

It’s no surprise that TikTok came in second place behind Temu, with 33.23 million downloads. The short-form video app is popular with users ages 18 to 24 for a variety of reasons; the most obvious of which is that it serves as a go-to source for fast-paced, easily digestible content. Interestingly, the app dominated by Generation Z is also preferred as search engine Via Google.

YouTube, another major video platform, remains popular among Generation Z young adults. Appfigures stated that over a period of approximately 10 months, the mobile app had 14.03 million new installs. Although this number is not as high as TikTok’s, it still shows that there is significant interaction among this group.

Interestingly, they also seem to stimulate growth. short drama application industry. One of the latest notable apps is ShortMax, which features nearly 1,000 short films across a variety of genres, including drama, romance, and mystery. Data shows that people between the ages of 18 and 24 have installed the app more than 10 million times so far in 2024.

Gen Z young adults are downloading Meta’s family of apps alongside their spending and streaming habits. Threads tops the list with 32.32 million downloads, followed by WhatsApp with 28.42 million downloads, Instagram with 26.29 million downloads, Facebook with 20.58 million downloads and Messenger with 17.63 million downloads.

Since Threads is the newest version released, it makes sense that it would have more new downloads. Additionally, there appears to be renewed interest in Facebook. redesign We aim to attract the attention of this social media-savvy generation. (While we can’t determine for sure whether the update directly affected the spike in downloads, it’s worth noting the potential correlation.)

Another tech giant, Google, has also seen a decent amount of downloads so far this year. The search engine app received 17.65 million installs, while other Google-owned products Chrome and Meet achieved 10.19 million and 9.63 million installs, respectively. Meanwhile, Google Drive reached 7.22 million downloads and Google Photos reached 6.79 million downloads.

Another not-so-surprising discovery was that OpenAI’s ChatGPT remained popular among 18- to 24-year-olds and had 24.63 million app installs. With many Gen Z young adults starting college or entering the early stages of their careers, ChatGPT has emerged as a preferred resource for educational purposes and career guidance. A survey conducted by Best Colleges found that 43% of college students agreed to use ChatGPT or similar AI tools.

Another artificial intelligence-supported application that attracted attention was the artificial intelligence colleague Gauth. The application, developed by TikTok’s parent company ByteDance, achieved 8.37 million new installations. Although it has been around since 2021, Gauth increase in downloads Earlier this year, it was the second most downloaded education app for iOS devices in the US in April.

For Generation Z, photo sharing and social media applications are an integral part of their daily lives. Therefore, it would not be wrong to say that most of such platforms will be on the list.

Alongside Threads and Instagram’s top rankings, ByteDance’s CapCut is another platform preferred by Gen Z young adults. The video editing app is known for its various effects and filters that make it easy to upload edited content to TikTok and other compatible platforms. Data shows that the app saw 21.72 million new downloads.

Another ByteDance application, Lemon8, also attracted attention among this age group with 7.7 million downloads. Even though this is an Instagram copycat growth is slow In the US, it seems to be making progress with its target audience.

Others on the list include Snapchat with 19.16 million installs, Telegram with 13.12 million installs, Pinterest with 8.23 ​​million installs, Reddit with 8.06 million installs, and X with 7.58 million installs.

So far this year, Netflix is ​​the top streaming service attracting young people ages 18 to 24, with 15.67 million installs. Prime Video and Disney+ are not far behind with 12.86 million and 11.68 million downloads respectively. Max, Peacock and Tubi each have around 7 million downloads or more.

It seems that the music streaming app that is gaining a lot of attention among Gen Z young adults is none other than the leading platform Spotify. This app has been downloaded 10.45 million times, underlining the significant appeal to this age group.

Finally, we took a look at payment app download data to determine which platforms were the most popular among young adults to make purchases, split bills, and send tips. PayPal, an established player in the market, experienced an increase in new downloads, reaching a total of 13.92 million. Venmo followed with 7.8 million downloads, while Cash App recorded 6.9 million downloads.