After the Vice President Kamala Harris and his running mate, Governor of Minnesota Tim Walz lost the election for president-elect Donald TrumpThe Democratic Party will need to consider which strategic areas contributed to the defeat.

With his core campaign message of deporting illegal immigrants and using tariffs to revitalize American manufacturing, Trump was able to build a coalition composed largely of older voters, rural voters, white voters, and voters without college degrees; the majority of which voted for four demographics. That’s according to the Associated Press.

So what lessons can the Democratic Party draw from this defeat for future elections?

Reconnect with the working class

Since the Great Depression, the Democratic Party has marketed itself as the party of the working class that would expand the social safety net and support unions and workers’ rights.

But since his first presidential run in 2016, Trump has built a loyal base of working-class supporters who abandoned Democrats after years of industrial decline.

Senator Bernie Sandersan independent from Vermont who attended the meeting Democrats and we were re-elected on Tuesday night, made a harsh statement About the Democrats’ performance as of Wednesday afternoon.

“It shouldn’t come as much of a surprise that the Democratic Party, which has abandoned working-class people, sees the working class abandoning them, too,” Sanders wrote. “First there was the white working class, now there are Latino and Black workers.”

Jared Abbott, director of the Working Class Policy Center, said: news week Working people have long felt disconnected from Democrats.

“Democrats have portrayed themselves as a party that will provide material benefits that will make the lives of working-class people better. … And that is not the reality that Democratic presidents have realized, despite some significant reforms,” ​​said Abbott.

While Abbott says certain policies, such as the Presidency Barack ObamaNoting that the Affordable Care Act (ACA) benefited working people, he said Democrats were culturally losing some of their base by focusing on wealthier, more educated voters.

“Democrats favor wealthier, more affluent, more highly educated voters and are perceived by many working-class people as not engaging meaningfully,” Abbott said. he said. “And this is compounded by the lack of financial gain felt by working-class people.”

Abbott said messaging is essential to connecting with working people demographically.

“Many of Trump’s appeals to the working class were visceral and emotional,” he said. “He echoed to them the anger and pain they feel at being left behind… Democrats need to find candidates who can effectively engage with working-class people in a way that most Democrats generally cannot. It’s not rocket science; it’s not a secret what they should say.”

Change your digital strategies

With the help of a tech billionaire Elon MuskTrump was able to effectively use digital platforms to reach millions of voters.

Musk spent $44 billion to buy excitementThe social media platform, which he renamed X, used the platform for months to amplify the Trump campaign’s message.

In addition to having a positive social media environment, Trump has also used podcasts to reach a wider audience.

Three-hour view in October The Joe Rogan ExperienceThe world’s biggest podcast has been viewed 47 million times on YouTube. Commenting users praised “unedited” and “uncensored” He showed Trump’s version.

He also conducted online interviews with Theo Von and tucker carlson, next two big Podcasts that have been viewed millions of times by audiences on Spotify and are likely reaching many voters, even young people who might not otherwise be interested in mainstream media.

Harris has appeared on some podcasts, including: Call His Father, podcast number five on Spotify. But it didn’t continue Joe Rogan After failing to accept the terms.

While Trump’s podcast interviews reach millions, Harris’ campaign, in an attempt to attract young voters, Fortnite Map banning guns (a popular shooter game) and attracted only a few hundred players.

“It’s time Democratic Party Confronting the fact that the vast majority of Americans live in a media environment Fox From Twitter to podcasts; Republican Democratic strategist Matt McDermott wrote of X: “Ignoring this fact is no longer a tenable solution.”

Win back Latino voters

Harris appears not to have done enough to energize one of the nation’s fastest-growing and increasingly influential voting blocs.

While a majority of Latino voters supported Harris, Harris performed worse against Latino voters, according to the Associated Press. Joe Biden He did the same in 2020; Latino men, in particular, shifted 14 points to Trump.

Gabriel R. Sanchez, professor of political science at the University of New Mexico, said: news week He said Democrats will need to focus on economic issues to win back Latino voters.

“Latino voters have been highly concerned about the state of the economy over the last two election cycles, with many reporting in surveys that their financial situation has worsened as they struggle to keep up with inflation,” Sanchez said. he said. “Many Latin Americans who supported Trump in this election had more confidence in Trump and Republicans Prioritizing the economy and fighting inflation even if it does not support the overall policy agenda or character.

“This is an important point, because the Trump administration should not assume that its strong performance with Latino voters is a mandate to advance its agenda. I’ve spent the last two years collecting survey and focus group data with Latino voters, and it’s clear Latinos support banning abortion, killing the ACA, or mass caps.” Latinos do not support exclusions, want Trump and the GOP to lower prices and improve their families’ personal finances.

“This gives Democrats a way to win back higher support among Latinos, including Latino men who have gravitated toward Trump and Republicans over the last two presidencies.”