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NBC Grants Donald Trump Campaign Time During NASCAR Race in Response to Kamala Harris’ ‘SNL’ Appearance
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NBC Grants Donald Trump Campaign Time During NASCAR Race in Response to Kamala Harris’ ‘SNL’ Appearance

NBC is giving free advertising time to former President Donald Trump’s campaign in response to Vice President Kamala Harris’ television appearance. Saturday Night LiveA source familiar with the matter says Sunday’s NASCAR news also included an unusual ad.

Harris appeared on Saturday SNL one minute and 30 seconds, so if another presidential campaign requests it, NBC will have to give it about 90 seconds.

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On Sunday, NBC aired a NASCAR playoff race, but some viewers noticed that toward the end of the broadcast (technically right after the race ended but while the broadcast was still ongoing) Trump appeared in an unusual commercial wearing a red outfit and speaking directly to the camera. He wears a “Make America Great Again” baseball cap and claims that Harris’ election would cause “depression” and that viewers should “go vote.”

A source familiar with the matter says the scene during the NASCAR race was tied to NBC to give the Trump campaign equal time. It’s unclear where else Trump’s campaign will seek time on NBC, how long it will be for, or whether the Trump camp or NBC suggested the NASCAR placement.

It’s also unclear whether any other campaigns have requested equal time.

But if they do, NBC will probably have to find time for them, given FCC rules. SNL creator Lorne Michaels has touched on the rules before In his interview with Hollywood Reporter as one reason why neither Trump nor Harris appeared on the show during this cycle.

Harris appeared SNL In a “cold open” sketch with Maya Rudolph, who plays the Vice President on the late-night comedy show. In the sketch, Rudolph’s Harris was seen seeking a pep talk from the real Harris, with the duo ending the episode by saying, “Protect Kamala and move on.”

But the sketch was drawn A rebuke from FCC commissioner Brendan CarrHe is seen as a potential FCC chairman if President Trump is re-elected. Carr wrote that the draft was “a clear and obvious effort to evade the FCC’s Equal Time rule” because it came just two days before Election Day, within the seven-day window the FCC gives campaigns to request equal time.

It’s worth noting that under FCC regulations the rule “does not require a station to offer competing candidates the same programs as the initiating candidate,” but rather requires comparable time and placement.

The rapid turnaround of NASCAR coverage suggests the network is moving quickly to accommodate paritime claims.

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