Both off-road-focused concepts encourage open-air driving by removing their roofs and D-pillars

Update 10/31: Toyota unveiled the 4Runner TRD Surf Concept ahead of its debut at SEMA, showing off a series of extensive modifications that transform it from a practical five-door SUV into a two-door beach cruiser built for the sand.

Toyota gave its ladder-frame SUVs a pretty wild makeover for this year’s SEMA show. The Land Cruiser ROX Concept is the pickup version of the new SUV, redesigned with an arsenal of exclusive parts; The 4Runner TRD Surf Concept, on the other hand, is a beach-bound two-door throwback with a distinct ’80s vibe.

Starting with Land Cruiser ROX is the brainchild of Toyota’s Calty Design Research studio. Here, the team went all-in on the open-air look of Toyota’s next-generation off-roader, a machine designed to immerse passengers in the environment around them.

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First, they cut off the C-pillar, destroyed the D-pillar, and abandoned the roof entirely. To prevent things from falling apart under pressure, they built a special frame to compensate for the lost rigidity. The panoramic roof with reclining fabric roof leaves nothing between you and the sky, while the work also includes special half doors without glass windows, wide wheel arch extensions and larger wheels with all-terrain tires.

toyota He didn’t shy away from heavy-duty equipment either. Steel front and rear bumpers, as well as reinforced skid plates and brush guards, are also in the mix. In the rear, there’s a functional tailgate and a new spare wheel carrier that provide seamless access to the exposed cargo area. According to the company, more than half of the vehicle has been replaced with new parts, which is an impressive feat for a one-off concept.

CALTY Toyota Land Cruiser ROX

Toyota 4Runner TRD Surf Concept

The next SEMA concept Based on 2025 Toyota 4Runner TRD Limited. Led by Toyota’s Motorsports Garage, this project re-imagines the ladder-frame SUV as a two-door, semi-convertible off-roader with roots in the original 4Runner and its Japanese version. hilux Surfing from the 1980s.

To reinforce the beach cruiser aesthetic, the SUV will replace its roof and D-pillars with a hard top that can be removed by a single person. An installation that recalls the free spirit of the original and adds a modern twist. Specially designed to carry surfboards, the custom roof rack stays true to the Surf’s heritage and comes with a roll bar to ensure the safety of rear passengers.

Deleting the rear door requires the development of folding front seats that provide access to the rear row. Additionally, the 4Runner received flared fender extensions, a TRD front bumper, a vented hood, Turbo stampings on the doors, and a special nautical-inspired exterior. The interior features blue-themed upholstery, cyan accents and waterproof wood-style flooring.

The concept retains the donor car’s turbocharged 2.4-liter powertrain, eight-speed automatic and full-time 4WD system. Changes include a louder exhaust, upgraded steering, special front axles, long-travel suspension and tundraWelded rear guard. Finally, off-road capabilities are further enhanced thanks to 37-inch tires wrapped around 17-inch rims.

2024 edition SCHEMA It starts on November 5 at the Las Vegas Convention Center.