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Kamala Harris is testing new ways to reach voters
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Kamala Harris is testing new ways to reach voters

Written by: COLLEEN LONG and ZEKE MILLER

ROYAL OAK, Michigan (AP) — In small community theater in suburban Detroit, Vice President Kamala Harris At a recent forum, he was asked to talk about his life for the benefit of voters still getting to know him.

This was the kind of question usually asked of a new candidate. But Harris was getting it less than two weeks before the Nov. 5 election and after millions of people had voted. His response perhaps underlined the defining challenge of his campaign for the White House.

“How much time do we have?” Harris joked.

The truth is, not much.

Any candidate’s most valuable resource is time, and Harris has been historically limited from the start. The Democratic nominee has only been running for three months Democratic President Joe Biden withdrew from the raceHarris still faces voters who say they want to know more about who she is and how she will govern.

Democratic presidential candidate Vice President Kamala Harris and former First Lady Michelle Obama arrive to speak at a campaign rally at Wings Events Center
Democratic presidential candidate Vice President Kamala Harris, left, and former First Lady Michelle Obama arrive to speak at a campaign rally at Wings Events Center in Kalamazoo, Michigan, Saturday, Oct. 26, 2024 (AP Photo/Paul Sancya)

HE public events turned to large rallies Where the crowd got excited and Harris delivered variations of his standard stump speech. But last week, it added events in more intimate settings, simpler church services and black box theater meetings where conversations can be more revealing.

“I’ve lived a full life,” Harris told the audience in Michigan. “I am a wife, I am a mother, I am a sister, I am a godmother. I love cooking.

Harris, 60, is a relative newcomer to the national political scene.

Democratic presidential candidate Vice President Kamala Harris walks to board Air Force Two
Democratic presidential candidate Vice President Kamala Harris walks to board Air Force Two at Kellogg Regional Airport in Battle Creek, Michigan, Saturday, Oct. 26, 2024. (AP Photo/Jacquelyn Martin)

As he often reminded voters, most of his career was spent outside Washington, as a prosecutor and state attorney general in California. That was followed by a four-year tenure in the Senate and a flare-up in the 2020 White House race. His time as vice president raised his profile, but it wasn’t anything a traditional candidate would have at this stage of the race.

“By comparison, Harris is still a relatively unknown candidate,” said Kevin Madden, a political strategist who has worked on three presidential campaigns. “It takes years to build the kind of national profile that can withstand the brutality of a presidential campaign.”

Biden ran several times before winning the nomination and had three decades of public service on his resume, including eight years as vice president. Democrat Barack Obama began building his profile during John Kerry’s 2004 presidential campaign and the 2006 midterm elections, before his two-year quest for what would be his first term in the White House. On the Republican side, the Bush family’s brand was built through multiple presidential campaigns over two decades.

“Creating and executing a Harris-specific presidential campaign in 108 days was always going to be a big, big challenge,” Madden said.

Supporters listen as Democratic presidential candidate Vice President Kamala Harris speaks during campaign rally
Supporters listen as Democratic presidential candidate Vice President Kamala Harris speaks during a campaign rally at Wings Events Center in Kalamazoo, Michigan (AP Photo/Jacquelyn Martin)

Republican Donald TrumpIt is a known quantity by the way. He had near-universal name recognition even before the 2016 campaign due to his time on reality television. He has been campaigning essentially since losing the 2020 election to Biden, a fact he refuses to accept to this day.

The shortened campaign presented advantages and challenges for Harris and her aides. But since there’s no way to change the reality of this political timeline, they can only try to make the best of it.

This leads to an endless series of difficult choices: where to go, what to talk about, who to talk to. These challenges arise in the final weeks of every campaign, but for Harris they have been a central feature of her sprint.

Aides framed the campaign in different stages.

Democratic presidential candidate Vice President Kamala Harris and Michigan Governor Gretchen Whitmer are seen drinking beer while talking at a bar.
Democratic presidential candidate Vice President Kamala Harris, left, and Michigan Gov. Gretchen Whitmer drink beers while speaking at Trak Houz Bar & Grill after a campaign rally in Kalamazoo, Michigan (AP Photo/Jacquelyn Martin)

In opening days, Harris prioritized lockdown drop the candidacy and fend off potential rivals. He then tried to introduce himself to the public on his own terms. This meant talking about his biography but also his philosophy of management, especially on economic matters; because potential voters were complaining that they didn’t know what he was about.

In the meantime, he returned to Washington for assignments related to his mission; He sought to use the government’s proficiency in responding to natural disasters and demonstrate its proficiency in national security in upcoming overseas wars.

“Because of the discontinuous nature of the race, it’s a little steeper of a hill for him to climb, but that’s why he’s doing everything he can,” said Eric Schultz, who served as deputy White House press secretary under Obama.

Democratic presidential candidate Vice President Kamala Harris punched a supporter after speaking at a campaign rally
Democratic presidential candidate Vice President Kamala Harris punches a supporter after speaking at a campaign rally at Wings Events Center in Kalamazoo, Michigan (AP Photo/Jacquelyn Martin)

Harris has been more open about Sunday summer vacation in recent weeks When Biden dropped out of the race and handed her the keys to the campaign.. He offered voters a new perspective on his faith to turn a profound political moment into an opportunity to connect with voters.

“Sunday was an extraordinary day when the president called me, and I instinctively understood the solemnity, the solemnity of that moment.” he said during the CNN town hall.

That’s why he called his pastor, he said. “I needed that kind of spiritual connection, I needed that advice, I needed a prayer.” He added that he prayed every day.

The event in suburban Detroit was one of three events in key Midwestern states attended by Harris last week. By Liz CheneyTrump, a prominent Republican critic of Trump who supports the Democrat, answered questions from a moderator and undecided voters. He was a different version of the vice president than the one seen at his rallies, more relaxed and talkative.