Barron Trump played a key role in getting his father to ‘break the internet’ as he tried to reach Gen Z voters.

The former president’s youngest son hasn’t regularly appeared alongside his father at his rallies across the country, but he has played a behind-the-scenes role in getting former President Donald Trump to appear on podcasts favored by Gen Z and millennial men. ABC News reports.

The 18-year-old first suggested his father appear on YouTuber and wrestler Logan Paul’s podcast Impaulsive, which a campaign source said was the first podcast Trump appeared on in June.

Trump, 78, has since appeared on a number of other podcasts and even spoke with popular podcaster Joe Rogan on Friday.

Their efforts appear to have paid off, with every podcast featuring Trump receiving millions of views, not counting clips from the podcasts viewed on social media.

Barron Trump played a key role in his father’s outreach to Gen Z voters

Barron suggests Trump appear on podcasts that Gen Z and Millennials listen to

Trump campaign senior adviser Jason Miller told the Politico Playbook Deep Dive podcast on Friday: ‘Barron was very instrumental in recommending some podcasts that we should do.

‘I must tell you that hats off to the young man. Every recommendation he received turned out to be absolute gold ratings that broke the Internet.’

Miller went on to talk about the importance of appearing on these types of podcasts, saying: ‘When you look at the impact of podcasts or YouTube shows – non-traditional media – part of it is that you’re meeting voters where they are. ‘

Trump last met with businessman Patrick Bet-David for his PBD podcast, which garnered 2.8 million views on Friday.

An appearance on comedian Andrew Schulz’s Fragrant podcast on October 9 also garnered 6.2 million views, and Trump’s first podcast appearance with Paul also garnered 6.68 million views.

But Trump’s most successful appearance so far was on Last Weekend with Theo Von on August 20, which was viewed at least 14 million times.

The former president began the podcast by saying Barron told him about the Louisiana-born comedian, saying: ‘Dad, he’s big. He’s a great man.’

Trump’s appearance on the Joe Rogan Experience is also expected to garner millions of views, as Rogan’s podcast became the most listened to podcast on Spotify with 14.5 million followers.

Trump appeared on Last Weekend with Theo Von on August 20 in a video that has been viewed at least 14 million times.

Trump spokeswoman Karoline Leavitt previously he told the New York Post The campaign focuses on media coverage through social media engagement and clip sharing.

“President Trump is so likable, and everything he does is a viral moment, whether it’s walking into a Chick-fil-A in Atlanta and meeting with young workers or throwing burgers at the tailgate of a football game in Iowa,” he said in April. .

Meanwhile, Vice President Kamala Harris’ efforts to appeal to young voters through podcasts haven’t been as successful so far.

He recorded an interview with The Shade Room on Oct. 14, which had just over 144,000 views as of Friday.

The eight-minute clip from the popular Call Her Daddy podcast, released on October 6, has been viewed 675,000 times.

Trump revealed on podcast that Barron told his father about Von

Trump currently leads the polls, and a Wall Street Journal poll released Thursday shows him with a three-point lead over the vice president nationally.

Among registered voters, Trump has 47 percent to Harris’ 45 percent. That’s a reversal of the Wall Street Journal’s poll conducted in August.

The CNBC All-America Economic Survey also showed Trump leading 48 percent to Harris’ 46 percent, and in the seven battleground states likely to decide the presidential election, the poll shows Trump leading 48 percent to Harris’ 47 percent.

The poll showed that economic issues remain voters’ top concern and that Trump has a strong advantage when it comes to prioritizing inflation, the economy and the needs of the middle class.

Additionally, while 42 percent of voters said they would be better off financially if Trump won, only 24 percent said the same if Harris won. 29 percent said their financial situation would not change no matter who wins the White House.

The Franklin and Marshall College poll in Pennsylvania also shows Trump leading Harris 50 percent to 49 percent among voters, but the vice president still has a 48 percent to 44 percent lead among all registered voters.

It shows Trump with a six-point lead when it comes to the economy and his handling of the military. But Harris has an advantage when it comes to understanding the concerns of ordinary Americans and is considered more trustworthy.