• Rolls-Royce opened the first US Private Office in New York.
• Customers are invited into the lounge-like studio to design the bespoke car of their dreams.
• Personalizations can be as complex as custom paint colors that match the recipient’s clothing.

Rolls-Royce The first US-based “Private Office” was opened in New York.

From the kitchen’s exposed brick wall to the striking cityscape views and perfectly placed Assouline coffee table books, every inch of the space smells of a wealthy Manhattanite’s apartment (Byredo’s Fleur Fantôme candle, to be exact).

Ironically, you’ll quickly notice that nothing happens. Rolls-Royce cars except for a handful of miniature models in sight.