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X sees biggest user exodus since Musk takeover
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X sees biggest user exodus since Musk takeover

On November 6, the day after the election, X experienced the largest user exodus since Elon Musk acquired the platform in 2022. And now users are flocking to alt text-based social media apps like Bluesky and Instagram’s Threads.

These numbers seem to be increasing as users and brands like it Guard And Don Lemon They continue to announce their departure from the platform.

NBC News spoke with six people who used or committed to using Threads and Bluesky instead of X after the election because of Musk. Each talked about growing problems with X; bootspartisan ads And abuseThey felt this had reached a turning point when Donald Trump was elected president last week with Musk’s support. Musk has since joined Trump in calls and in meetings To weigh up his transition to the presidency.

St. For Kara Wurtz, a 39-year-old finance director who lives in St. Louis, the day after the election was “the final straw.” After using Twitter for “a good eight years,” Wurtz said the platform, which was renamed X under Musk’s leadership, “had become a place where I couldn’t really get what I wanted anymore.”

“Every time I opened it, there were things that put me in a bad mood,” he told NBC News. “I noticed from Tuesday night to Wednesday that I started seeing a lot more anti-woman things. And I said, ‘You know what? This is personal. ‘I’m done.'”

Wurtz, who said he uses X primarily for local news, politics and entertainment, has now switched to Threads, where he created an account when it launched last year. However, local St. The St. Louis community wasn’t there yet. Wurtz said that over the past five days, people he follows on X have started flocking to Threads.

Wurtz is not alone. More than 1 million people joined Bluesky last week. platform saidWhile growing its user base to more than 15 million people, Adam Mosseri, president of Instagram announced On November 3, it was announced that Threads had surpassed 275 million monthly active users.

Daily traffic to Bluesky surpassed that of Threads on November 6, according to data from Simplyweb, a third-party company that tracks social media analytics. Bluesky is number one right now. The #1 free app in the Apple App Store, just ahead of Threads.

“The majority of new users in this influx come from the United States, followed by Canada and the United Kingdom,” a representative for Bluesky told NBC News in an email. “We’re excited to welcome all these new people, from Swifties to wrestlers to urban planners.”

Mosseri said on Thursday: in a post It was stated that Threads made over 15 million registrations in November alone, and over 1 million registrations per day in the last three months.

A spokesperson for X declined to provide figures on how many people have left the platform recently, but noted: Metrics announced by the site Last week the company saw an all-time high of 942 million posts.

Similarweb’s news analytics and research editor, David Carr, provided NBC News with data confirming that during the presidential election, X received the most traffic it had all year. However, according to the research, X had 115,414 account deactivations the next day, November 6; This is the highest figure since Musk took ownership of the site.

Noëlle Polo, a 22-year-old Texan, joined Bluesky the night after the election. When he woke up the morning after joining Bluesky, he said, “all the Swifties joined.” Polo is one of thousands of people running fan accounts about Taylor Swift, making up one of the largest fandoms. On 6 November a significant migration of Swifties from X reached Bluesky; Polo chose Threads because it is not tied to an Instagram account.

“I have a private personal account for my friends and family and a public account for Taylor Swift, so no one gets drowned in my Taylor Swift content,” Polo said. “Swifties has been looking for another app other than Twitter since Elon took over. “It was not a healthy environment.”

“X really teaches everyone the importance of who owns the sites we use and trust to communicate online,” said Rory Mir, deputy director of community organizing at the nonprofit Electronic Frontier Foundation.

“People are seeing the subjective value of X deteriorating,” Mir continued. “People don’t feel like the right statements are being heard or promoted on the site. In many cases, they do not feel safe using the site.”

For other X users who use the platform to build an audience and find a community, the decision to stop posting or delete their accounts is not an easy decision.

“From a human perspective, it is difficult to part with a technology that has been so beneficial to my development,” said José Vilson, an educator and bestselling author who currently writes for X, Threads, and Bluesky. “I’ll probably post less, but I won’t delete the account unless it’s like you’re going to get in big trouble if you don’t.”

Laura Sell, director of marketing and social media at Duke University Press, said the nonprofit brand is trying to build a following on Bluesky and Threads while continuing to post on X, where it has more than 50,000 followers. Sell ​​said that while the streamer’s Bluesky and Threads accounts have both seen an increase in followers this week, Bluesky has more followers but hasn’t reached X follower size yet.

“It’s very hard to let this go,” he said. “I think if something really terrible started to happen we would have a conversation, we would probably start hearing from our writers.”

It is not yet clear what people who leave the platform will do with their accounts.

X on Friday, one new terms of service policy This is the first time explicitly that all users have agreed to allow their posts to be used to train AI like Grok, the company’s generative AI service. Currently, X users can disable this option by going to the site’s settings.

In the new agreement, anyone who uses the site agrees that their content may be used for “training our machine learning and artificial intelligence models, generative or otherwise.”

This change may cause some to want to delete all their posts or possibly delete their account entirely.

While a variety of free services are available to automatically delete all of an account’s posts, those reviewed by NBC News either do not guarantee against adverse effects such as account suspension or some technical work. Some companies, such as TweetDelete and Circleboom, offer automatic tweet deletion services for paid subscribers.

Micah Lee, a privacy advocate and developer and former director of information security at The Intercept, told NBC News that he is developing a new free service called Cyd to delete posts on multiple platforms, including X, but that it will not be released to users. It is open to the public until next week.

“If you delete your account, someone else can use your name, buy blue checks, and potentially pretend to be you,” Mir said. “So that might be a reason, especially if you’re a somewhat public person, to stick with that namespace and not use the site anymore.”

Data scientist and public health communicator Dr. Jorge Caballero said that he has therefore periodically reactivated his X account since leaving the platform in 2022. However, he said he deactivated his account completely shortly after the election.

“There is no value in keeping this username at this point,” Caballero said. He now uses Bluesky full time. “There are enough journalists, community leaders, advocates, and science communicators that are needed to truly affect change and inform the public. So far everything is fine.”