Incoming World Rugby chairman Brett Robinson says Rugby’s superpowers need to play more matches in new territories for the overall good of the game.

The 54-year-old Australian is one of three candidates for the top job at the game’s global governing body, alongside former Test players France’s Abdelatif Benazzi and Italy’s Andrea Rinaldo.

The chairman will be elected by World Rugby’s 52-member council in Dublin on Thursday.

“Moving big matches to new countries or other venues to generate interest and revenue is nothing new,” he told BBC Sport.

“If we don’t do this we will miss the opportunity. So I would urge us to act.

“In many of our core markets, particularly in the northern hemisphere, the growth opportunities for gaming are potentially not as significant as in other parts of the world.”

Japan 2019 will mark the first time the Rugby World Cup will be held outside one of football’s main centres, while the 2027 event will be hosted by the USA.

Qatar has been identified as a future venue for the finals of the new biennial Rugby Nations Championship, which will bring together the top teams from both hemispheres for the season-high for the first time in 2026.

One-off Tests, such as New Zealand’s meeting with Fiji in San Diego in July, have been held away from union strongholds.

Robinson believes other major unions need to do more to spread the game, especially in preparation for the World Cup in the US.

“Getting into this tournament is really important,” he added. “We need to be in alignment with our major unions on what we can bring to the United States and where we can go to engage and connect with fans.”

Robinson also wants rugby to experiment more with how the sport is played and presented to attract a younger generation of fans.

“Historically, the channels we consume (print, TV and radio) are not the channels that young people consume,” he said.

“When you look at how the NBA and the NFL target my kids and their friends with games and Netflix series and podcasts, we have to challenge ourselves to do things that are contemporary and relevant to them.”

This year’s Autumn Nations Series includes many new law variations – Including 20-minute red cards and set-piece acceleration – with the referees broadcasting the reasoning behind their decisions to the crowd in the stadium.

Robinson believes more needs to be done to keep the action fluid and reward teams who attack with the ball rather than kicking.

“The fans aren’t necessarily something we put at the centre, and I think that’s changing,” he added.

“We have a historic process of change in World Rugby and it is challenging because we are a huge global sport with so many stakeholders, but we could probably do more.

“I think we could think about how we can move things along quicker, which probably comes from the impatient Aussie in me, but I find it a bit bureaucratic.”

One area where Robinson wants more regulation is player contracts and moves.

He is concerned about the international transfer of young prospects, where academies offer young players on men’s playing contracts to be thousands of miles from home and potentially out of contention for their domestic international teams.

Another is the pressure that rising player wages put on the club game. Australian side Melbourne Rebels came into administration earlier this year, following English Premiership sides Wasps, London Irish and Worcester.

“World Rugby doesn’t directly control things, but it has a role in bringing the unions together to think about how we can deal with this,” Robinson said.

“We need to work together on a model that will create some friction in player transfer arrangements because we have some environments where player wage inflation is being met by philanthropy rather than the actual commercial revenues of the sport.

“This is not sustainable in this competition, but it is also destroying the foundations of other competitions as talent leaves or the effort to retain it sends wage budgets through the roof and teams drop out.”