Restaurant operators often struggle with legacy systems that make it difficult to manage data across multiple locations. Payroll, insurance and reporting processes are often error-prone and inefficient, causing operational headaches that can impact profitability.

Shawn R. Brunelle, a former Domino’s franchisee and founder of Wizardline Technologies, Inc., has encountered these data management issues firsthand. Brunelle began developing data solutions independently, which eventually became the backbone of an innovative platform that provides greatly improved reporting and automation across a variety of business functions.

“Combining data was a big challenge,” says John Moses, partner and chief operating officer of Wizardline. “The systems Domino’s used were proprietary and did not interconnect in any meaningful way. Operators had to log in to each location separately. It isolated every piece of data, from employee records to scheduling, and was difficult to track.”

Wizardline’s primary solution is “on-store” data reporting that provides a centralized view for franchisees. Wizardline’s cloud-based solutions allow franchisees to access reports, payroll data, and scheduling insights for all their locations through a single web login. “Instead of logging into each computer, the franchisee can pull data from multiple stores with one click,” Moses says. “We are turning a process that used to take hours into something franchisees can now manage in minutes.”

This setup simplifies tasks like payroll and store reporting. For example, Wizardline processes payroll data for more than 120,000 employees, detecting errors and communicating with office staff for a seamless correction process. “Most franchisees using Wizardline no longer need to worry about moving data to CPAs or accounting firms; “We handle it all,” says Musa.

Beyond internal reporting, Wizardline also integrates with third-party partners such as HourWork, providing tools that increase operational efficiency and employee engagement. HourWork’s automated communication system tracks employees throughout their employment journey, using text messages to check in on new hires, celebrate work anniversaries, and gather important feedback. It creates a sense of connection and engages employees.

The partnership with HourWork has proven to be particularly valuable when it comes to employee retention, a critical issue for restaurants. HourWork analyzes feedback from stores to identify trends in employee satisfaction, allowing franchisees to address issues at specific locations. It even detects situations where employees are at risk of turnover, allowing operators to proactively reduce turnover. “Retention is hard, especially for drivers and insiders,” Moses says. “HourWork’s artificial intelligence will add further value by helping franchisees analyze feedback. If one store has more negative responses than others, this may indicate a management problem. “The franchisee can step in to correct the situation before it becomes a bigger problem.”

By acquiring HourWork, Sprockets provides tools for the pre-employment side of the equation. Their AI-powered platform speeds up the application flow and instantly determines whether an applicant will be a good fit for a business and stay there long-term. Sprockets also goes a step further with AI recruiter JoJo, which automates tasks and moves ideal candidates from “Hello” to “Hired” with conversational text messages.

Going forward, Wizardline aims to expand its services into new markets. “We have big growth plans for 2025,” says Moses. “We are looking at new partnerships and countries and hope to bring the same level of productivity and retention support that Domino’s franchisees rely on for quick service restaurants around the world.”

For restaurateurs, Wizardline is an essential partner for simplifying operational tasks, increasing employee engagement, and ultimately allowing managers to focus on what they do best: delivering quality service and experience.

Discover hassle-free data solutions at: us.thewizardline.com and explore recruiting and retention tools at: sprockets.ai And HourWork.com.