IHOP-Applebee’s joint concept Food Brands It is under development and will arrive in the United States in early 2025.

The corporate parent of two chains announces its first dual-branded restaurant in the U.S. Seguin, Texas. It is expected to open its doors in the first quarter of 2025.

Seguin is about 40 minutes northeast of San Antonio and is home to more than 30,000 people.

Seguin, Texas, where the first joint IHOP-Applebee restaurant in the United States will be located, is located about 40 minutes northeast of San Antonio. (Food Brands)

Dine Brands, franchisee R. Hakim Corp. It is bringing the IHOP-Applebee joint concept to the city by renovating an IHOP restaurant in the area operated by .

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The news comes after Dine Brands CEO John Peyton told analysts and investors this week that the company is eyeing 15 U.S. locations for IHOP-Applebee partner restaurants and “will remain on track to open our first domestic location in the U.S.” In Texas city.

Diners can expect IHOP-Applebee’s partner restaurant in Seguin to feature a shared kitchen and a unified menu. According to the rendering of the planned dual-branded restaurant, the food court will offer sections of both IHOP and Applebee’s side by side.

The dual-branded restaurant is expected to include both IHOP and Applebee’s seating areas. (Food Brands)

The dual restaurant design “allows IHOP to shine in the mornings and Applebee’s to thrive in the afternoons and evenings,” Peyton said in a statement.

“The menu draws on each brand’s unique offerings maximize dayparts “We will offer guests more choice, diversity and value,” he said.

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With the concept’s launch in Seguin, guests can “enjoy the best of both brands at any time of day in a great restaurant experience,” said R. Hakim Corp Vice President Danny Hakim.

Dine Brands’ joint IHOP-Applebee concept in the works for a while. The company first tested it in markets outside the US and has opened 13 international markets to date, including three in the third quarter.

Peyton told analysts and investors this week that these dual-brand restaurants are “performing well” and “bringing in an average of 1.5 to 2 times the revenue of a single-brand restaurant.”

“We are pleased that the dual brand concept is growing internationally and are excited about the potential of this opportunity domestically,” he said.

He also said, “It’s important to note that the driver for dual branding is not necessarily consumer proposition, but actually economics for our owners and developers.” “This is truly a B2B product, so there are complementary dayparts, a shared kitchen, a shared menu, cross-training staff.”

international partner IHOP-Applebee restaurants It is available in Mexico, Canada, UAE, Kuwait, Saudi Arabia, Peru and Honduras, according to Dine Brands.

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According to the Dine Brands CEO, domestic sites interested in the dual-branded restaurant concept are largely “existing IHOPs adding Applebee’s.”

Peyton said the company believes the concept can help support systemwide economic recovery and growth.

Dine Brands said the global number of restaurants for its Applebee’s and IHOP brands at the end of the third quarter, including its 13 existing dual-brand locations, was 1,618 and 1,809, respectively.

The company has also owned Fuzzy’s Taco Shop since late 2022. There are 119 of these across the country.

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