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Latino community groups in Arizona are taking voting messages door to door
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Latino community groups in Arizona are taking voting messages door to door

Latino community groups in metro Phoenix spent Election Day knocking on doors, hoping to increase turnout among Latino voters in Arizona, who make up nearly one in four voters in the state.

Their numbers could have significant impact in some of the toughest races in the state, including the presidential race and control of the Arizona Legislature.

Living United for Change Arizona, or LUCHA, was among the most active groups in Arizona. On Tuesday, volunteers canvassed predominantly Latino neighborhoods in south, central and west Phoenix.

Election 2024: See Arizona election results | Election Day live broadcast

The group knocked on more than 612,000 doors statewide, focusing on Latino neighborhoods in Phoenix, Tucson, Yuma and Cochise County. They also recruited more than 37,000 Latino voters unaffiliated with either political party.

“We specifically targeted Latino communities because we felt it was incredibly important to reach the communities that received the least investment,” said Alejandra Gomez, executive director of LUCHA, adding that those groups that work with Latino communities year-round are better off. He is preparing to enter the electorate.

“LUCHA’s work over the last 15 years has enabled us to have a very effective program of connecting with people at the door,” he said. “So when they see LUCHA, they actually open the door because they trust us. “This means our contact rates are incredibly high.”

On Tuesday morning, civic education group Mi Familia Vota campaigned in Maryvale, another Latino-majority neighborhood west of Phoenix. By the end of the day, they will have knocked on more than 500,000 doors, according to Hector Sanchez, the group’s president and CEO.

“Arizona is an example of what can happen when we get involved, and Arizona is the area that showed us that we could change the political structure of the state in the decade after (Senate Bill) 1070,” he said, referring to the 2010 bill. anti-immigrant law that spurred activism among the state’s Latino community.

The two groups said most voters they reached said the issues they prioritized this election were the economy, housing and health care.