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Heidi Klum’s 80-year-old mother Erna joins the model and her granddaughter Leni in the Intimissimi campaign
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Heidi Klum’s 80-year-old mother Erna joins the model and her granddaughter Leni in the Intimissimi campaign

Heidi Klum’s mother Erna and daughter Leni participate in the new Intimissimi campaign. Intermissimi/Instagram

Modeling is part of Klum’s DNA.

chasing him Halloween partyHeidi Klum is switching gears and sharing a lingerie campaign for Intimissimi with her mother Erna (80) and daughter Leni (20).

On November 4, the 51-year-old supermodel unveiled the new commercial for the Italian underwear brand on his Instagramshe captioned the post: “Three generations New @intimissimiofficial with @leniklum and my mom “

They were all wearing long-sleeved cashmere tops from the Italian lingerie brand. Intermissimi/Instagram
Heidi and Leni have been at the forefront of Intimissimi’s commercials since 2022. leniklum/Instagram

In the first photo, the trio can be seen leaning on each other. viral bateau neck long sleeve tops ($59) (in burgundy, navy, and black) Lover of celebrities from Jennifer Lopez to Kendall Jenner and more, paired with black trousers.

In the next two slides, the “America’s Got Talent” judge wears the aforementioned shirt over a lace bra but removes her pants.

Similarly, her daughter is also wearing a black version and both of them show off their legs in lacy panties.

Mother and daughter faced backlash during their last campaign in October. Intimissimi
Many found it “weird” that they were posing together in their underwear. leniklum/Instagram

Last month Klum showed off images of him and Leni In lingerie for Intimissimi’s fall 2024 campaign.

Many left negative comments The ad, which saw the couple posing side by side in their underwear, caused the model to mute her comments.

However, on The article of a 20-year-old young man Many people shared their thoughts on the mother-daughter photoshoot.

“ehmmm not with my mom ,” one person wrote. Another said: “This feels really wrong…Stop pulling underwear with your mum!!! Creepy.”

However, someone else defended the duo. “They are just modeling. They are not dating. Mother and daughter model for the same brand.”

Heidi shares the 20-year-old with ex Flavio Briatore. leniklum/Instagram
Leni made her catwalk debut at Dolce & Gabbana in 2021. Getty Images

Heidi and Leni have been leading Intimissimi’s campaigns for two years and they don’t care about the backlash.

“To be honest, I didn’t look at most of the reactions.” Leni told Page Six in 2022. “Overall I’m happy with the campaign and I had a great day with my mom. I think the photos turned out great and we had a great time.”

The former “Project Runway” host shares her daughter with ex Flavio Briatore, whom she split from in 2003.

Leni left her mark in the modeling world by showing off on the catwalk. Dolce & Gabbana in 2021 and With her mother on the cover of Vogue Germany a year ago.

It looks like she’s a true supermodel in the making.