Gold House co-founder and CEO Bing Chen outlined his organization’s vision to bridge entertainment and business opportunities between Asia and the West during a speech at the Taiwan Creative Content Festival.

“We now have a four-pronged strategy for how we can activate our (Asian) diaspora around the world,” Chen explained. “The number one thing is to bring everyone together. The second is to reshape public opinion through the media. Three is sustaining economically positive results. The fourth is to ensure that this is recognized not only in Asia but also in the mainstream.”

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Chen, who previously helped develop YouTube’s creator economy, said Gold House has built what he calls “the largest Asia-Pacific leadership network in the West” and is currently based in Taiwan, Singapore, Indonesia, South Korea, Japan, India, Japan, and Japan. and stated that it is expanding to India. Saudi Arabia and UAE

Chen shared four key criteria for evaluating creative projects: “commercial viability with at least a 10% to 20% return,” potential for critical acclaim, positive cultural narrative impact, and ethical considerations. He stated that the three most valuable opportunities for content investors are franchises, prestigious content and format-oriented projects, especially in the horror and thriller genres.

For new creators working with limited budgets, Chen advised that independent films under $5 million have a better chance of success than those in the $5-15 million range. “Marketing is half the battle in everything in life,” he emphasized, encouraging filmmakers to consider audience engagement strategies from day one.

Regarding distribution strategy, Chen emphasized the importance of identifying core audiences. “In physical theater, the top 10% of moviegoers drive half of the box office,” he noted, and on YouTube, “20% of logged in users drive 82% of viewing time.”

On the content side, Gold House has supported over 400 film and TV projects through casting, script review and marketing efforts. Notable successes include “Anything, Anywhere, All at the Same Time” and recent Sundance winner “Dìdi.”

Going forward, Chen outlined plans for the “Golden Bridge” initiative that will facilitate cross-Pacific cooperation in content and trade. His goal, he explained, was to create a network of “the most useful community, the smartest sources of capital, and the most useful distribution” connecting Asia and the West.

The pitch builds on Gold House’s history of supporting Asian-led projects like “Crazy Rich Asians,” which Chen said has helped build the organization’s global ad agency capabilities. The agency has since worked on 50 more films and TV shows, including the Oscar-winning “Parasite.”

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