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Law Roach in a Capsule Collection Designed with Pepsi Inspired by the 70s – Essence
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Law Roach in a Capsule Collection Designed with Pepsi Inspired by the 70s – Essence

Law Roach on Why He's Proud to Be a Part of Pepsi's Iconic Origin

Pepsi/Noah Fecks

Law Cockroach it’s everywhere right now. And for good reason, poly hyphen He entered a period when he shined. His latest success? A collaborative capsule with Pepsi is available for pre-order online starting today. The celebrity stylist and image architect has always had a connection to the brand, as she was tasked with explaining how she feels about being part of the Pepsi lineage she shares. “I remember the excitement of seeing the Pepsi delivery drivers’ outfits and the joy of watching those commercials with my grandfather,” he shared in an email. These are all reasons why new collaboration comes naturally to Law.

“I am excited to usher in this new wave in the brand, especially with this collection designed to celebrate individuality and capture the essence of the new Pepsi generation,” he adds. Let’s not forget stars like the legendary Michael Jackson and Beyoncé, who once co-signed with Pepsi; Now Law proudly joins that number.

Law Roach Inspired by the 70s in a Capsule Collection Designed with Pepsi
Pepsi/Noah Fecks

The capsule highlights the combination of the brand’s classic appeal and Roach’s avant-garde style, which also references the skate culture of the 1970s. Designs include flashy bomber jackets, denim overalls, tracksuit bottoms, short t-shirts, bold shorts and long socks. Monochrome hats complete the collection.

Regarding the inspiration behind the latest collection, Law shared that the collection was completely inspired by Pepsi’s Wild Cherry flavor. “We took that sweet, juicy taste and brought it to life with bold colors and quirky pieces that fit any style,” she said.

Law Roach Inspired by the 70s in a Capsule Collection Designed with Pepsi
Pepsi/Noah Fecks

Law also shared that now is the perfect moment to fully immerse himself in all creative fields. This points out how this line represents his ongoing large period. He shared that when collaborating with Pepsi on this fashion collection, he wanted to create pieces that celebrate the past and also appeal to the present. So he’s basically calling on Gen Z to join his latest effort.

“The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been a key element of that journey,” said Pepsi Marketing Manager Jenny Danzi. “Between the delicious, bold taste and dazzling design of our Pepsi Wild Cherry and PepsiZero Candy Wild Cherry, it’s no wonder it’s one of our most desired colas.”

Pepsi X Law Roach collection is available for pre-sale starting today. PepsibyLawRoach.comWith items ranging from $19 to $199. Sizes range from XS-2XL and will ship in early 2025. Take a look at the pieces in the capsule below.

Law Roach Inspired by the 70s in a Capsule Collection Designed with Pepsi
Pepsi/Noah Fecks
Law Roach Inspired by the 70s in a Capsule Collection Designed with Pepsi
Pepsi/Noah Fecks
Law Roach Inspired by the 70s in a Capsule Collection Designed with Pepsi
Pepsi/Noah Fecks