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2024 presidential race: Beyoncé, Bad Bunny, Jennifer Lopez, Ricky Martin, Taylor Swift and Elon Musk among celebrity endorsements
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2024 presidential race: Beyoncé, Bad Bunny, Jennifer Lopez, Ricky Martin, Taylor Swift and Elon Musk among celebrity endorsements

HOUSTON, Texas (KTRK) — Celebrity endorsements are increasingly coming into focus for both Kamala Harris and Donald Trump in the 2024 presidential race.

Big names like Beyoncé, Bad Bunny, Jennifer Lopez, Ricky Martin and Taylor Swift supported Harris.

Just Sunday night, Elon Musk, Dr. Phil and Hulk Hogan joined a crowd at Madison Square Garden to support Trump.

Political commentator David Grasso joined Eyewitness News to talk about these celebrity endorsements.

Grasso said celebrity endorsements are not new but reflect the country’s political situation and he expects them to continue.

However, they have a huge influence on younger voters, who may be more influenced by what they see from the celebrities they follow on social media. They can also be effective in close races.

Harris and Trump have also tried to use social media to engage with voters who do not prefer traditional media. They interviewed podcast hosts who have huge followings but very different audiences. While Trump is courting young men, Harris is trying to garner the support of young female voters.

While Grasso said celebrity endorsements have become a fixture in American politics, numerous studies show that people are often more influenced by their families and immediate social circles at the polls.

Follow Briana Conner for updates on this story. Facebook, X And instagram.

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